UR

Emily Chandler Westergreen 

is the founder and CEO of Underground Runway. Her unique boutique-with-a-twist began as a passion for fashion. She was a regular on the front row at New York Fashion Week for years and loved nothing more than finding out what was going to be IN next season.

 

"I lived for NYFW," she says. "I would mail 100 pound boxes home for me and my friends. I loved it, they loved it...then suddenly their friends loved it, and the friends of their friends. That was the jumping off point for my online business."

 

New fashion finds are posted daily on Underground Runway's private Facebook page and are available for online ordering.

 

"We prefer Facebook because it's personal and interactive," Emily explains. "Underground Runway is more than a store, it's an extension of the personal shopper experience. Our UR family has almost as much fun on Facebook as in the secret showroom."